- Role
- Finalist
- Region
- East Kootenay
- Pronouns
- she/her/hers
Annaliese Froehler
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Project
Explore Elk Valley: Using EEG
Project #3211
Neuromarketing is the study of how the brain responds to advertising. A video consisting of tourism related images from 6 different categories representing the Elk Valley, BC was presented to 22 participants. The categories were water activities, ski/snowboard, wildlife, rivers/lakes, mining, and historical buildings. While watching the video, a commercial electroencephalography headset was used to record the power of the bands (gamma, beta, alpha, and theta) elicited from the participants’ brains. The recordings were then exported, analyzed, and normalized in Excel. Participants also completed a survey asking about their preference towards the categories. The 2 categories resulting in the highest neural impact were mining and wildlife. The image with the strongest impact was of a black bear. Out of the frequencies focused on, the theta band contributed most to the results. These findings provide more data into the field of neuromarketing and provide data to tourism boards.
- Challenge
- Curiosity and Ingenuity
- Category
- Intermediate
- Type
- Discovery